Winston Mok went earlier than the judges with a assured pitch, mentioning that many individuals overlook HVAC air filter substitute and underlining how a lot micro organism folks breathe in day by day. “That is why I created Woosh, a greater air filter that is sensible sufficient to know when it must be modified,” he stated. As Mok continued describing the air filter, he famous, “We’ve built-in sensors that hook up with Wi-Fi. It truly checks to see — it seems to be on the airflow, and we truly measure the efficiency of your filter precisely, so we will see when it is time to be modified.” Though Mok was pre-revenue and patent-pending on the time, he had raised $62,000 and signed a partnership with Emerson to bundle his product with its Sensi sensible thermostat.
Woosh Good Air Filters are offered for $99, and substitute filters for simply $20 with a 33% margin on the corporate’s price to make the product. 4 of the 5 sharks did not supply funding, citing immense advertising necessities, troublesome gross sales, the uncertainty with out licensed patents, and folks’s reluctance their air filters. Nonetheless, O’Leary proposed $500,000 with 12.5% fairness and a 50-cent royalty on every filter — however then modified his supply to fifteen% after different traders did not present curiosity. Mok is hesitant concerning the 50-cent perpetuity per unit however countered O’Leary with 50-cent royalties for 10% fairness, which O’Leary agreed to.